:The Real-Time, Transparent, and Data-driven buying of online ads.
:A subset of digital advertising transacted via demand side platforms (DSPs).
:Most efficient way of buying ads; user-based ads instead of site-based ads.
Programmatic advertising addresses many of the shortcomings of traditional digital marketing.
When compared to other digital or traditional advertising methods, programmatic really shines.
Here are 4 key differences that sets programmatic advertising apart from other digital ad methods.
Granular, transparent solutions to reach your exact target audience.
Place your ads anywhere on the internet (sites, apps, music, tv, billboards, etc.).
Completely transparent results, so you know exactly what's working and why.
Low fees, coupled with our efficient buying methods, helps you do more with less.
Programmatic is most often compared to walled-garden platforms like Google, Youtube, and Facebook Ads.
While there are many similarities, programmatic is more transparent--it lets you see all the data. It is also more objective. Walled Gardens operate on the sell-side and the buy-side so there's always the lingering question of whether they're trying to make the most revenue for their company or help advertisers.
This juxtaposition does not occur in programmatic advertising, as they are inventory-agnostic and always have the buyer's best interests in mind.
Target your ideal audience with laser-like precision. Limitless ways to get your message in front of the right people including cookieless solutions.
Learn About Cookieless TargetingOnboard your first-party to connect with your most loyal customers.
Discover powerful, high-quality data segments and reach new users by interests, demographics, or context.
Target users based on their real-time locations, or places they've recently visited. Hyperlocal, too.
Purchase patterns change based on the weather. Your targeting can change too.
Powerful machine learning techniques can create audiences based on users who've previously converted.
Control reach and frequency across channels and devices to optimize your spending.
Reach people on all of the devices they own, or target entire households.
Target based on the contents of the web page or use other cookieless methods.
Retarget people who've clicked on an ad or completed an action on your site.
Programmatic advertising allows you to take advantage of the different mediums, or channels, that people are using while consuming online content.
Advertising on TV doesn't have to cost a fortune, and you can find people when they're watching their favorite shows.
Yep, you can target users even when they're out and about. Like at the airport, in-store kiosks, in taxis, and on digital billboards.
Audio ads let you get in front of users on music or podcast apps like Pandora, Spotify, iHeart, and more. And you can even target by genre or specific playlists!
Get in front of users when they're using specific apps, target the phone's location, or advertise on the lock screen.
Let's not forget your traditional display banner ads. Countless formats, and rich media options make these super effective.
In addition to TV programs, you can put your video on sites, in apps, and take advantage of instream and outstream placements.
Programmatic advertising taps into multiple ad exchanges to bring you the most comprehensive inventory options. Below are some examples of places your ads can be shown.
Programmatic advertising makes it possible to improve your campaigns in real-time, by analyzing data split a variety of ways. Whether it's cutting sites that aren't performing as expected, or increasing bids to take advantage of good traffic, here are some of the grains used to analyze and optimize your campaigns.
Optimize your campaign based on ad format, creative type, or fold position.
Optimize your campaign based on website or app domains, suppliers, publishers, or marketplace deals.
Optimize your campaign based on recency segments, frequency, or data segments.
Optimize your campaign based on device type, browser, operating system, or cell carrier.
Optimize your campaign based on the hour of the day or the day of the week.
Optimize your campaign based on real-time or past geo-location, weather, or temperature.
Once you've decided to venture into programmatic, this is the flow of tasks to expect, from creation to wrap-up.
Here are a few examples of results achieved using programmatic advertising.
View All Case Studies
Programmatic by itself is super efficient. With the right advertising partner like Megagon Ventures, low fees enable it to become even more so.
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