Definition:

:The Real-Time, Transparent, and Data-driven buying of online ads.

:A subset of digital advertising transacted via demand side platforms (DSPs).

:Most efficient way of buying ads; user-based ads instead of site-based ads.

Programmatic advertising addresses many of the shortcomings of traditional digital marketing.

Data-Driven

Efficient

Targeted

Objective

Omni-Channel

Transparent

Flexible

Full-Funnel

When compared to other digital or traditional advertising methods, programmatic really shines.
Here are 4 key differences that sets programmatic advertising apart from other digital ad methods.

Targeting

Granular, transparent solutions to reach your exact target audience.

Inventory

Place your ads anywhere on the internet (sites, apps, music, tv, billboards, etc.).

Results

Completely transparent results, so you know exactly what's working and why.

Efficiency

Low fees, coupled with our efficient buying methods, helps you do more with less.

Programmatic is most often compared to walled-garden platforms like Google, Youtube, and Facebook Ads.

While there are many similarities, programmatic is more transparent--it lets you see all the data. It is also more objective. Walled Gardens operate on the sell-side and the buy-side so there's always the lingering question of whether they're trying to make the most revenue for their company or help advertisers.

This juxtaposition does not occur in programmatic advertising, as they are inventory-agnostic and always have the buyer's best interests in mind.

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Walled Gardens

Programmatic advertising taps into multiple ad exchanges to bring you the most comprehensive inventory options. Below are some examples of places your ads can be shown.

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Programmatic Advertising is Efficient

Programmatic by itself is super efficient. With the right advertising partner like Megagon Ventures, low fees enable it to become even more so.

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More Impressions

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More Conversions

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Lower Fees

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The Best Choice

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ARE YOU READY?

Better advertising is waiting for you to take the next step. Contact us to talk about how we can help you get better advertising.

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